понедельник, 10 ноября 2008 г.

I am looking for public libraries which serve Russian population, have significant amount of books in Russian. Demographically people who are ethnic Russians or came from Russia or former Soviet Union concentrate in urban areas of New York City, Los Angeles, Chicago, San Diego, San Francisco, Seattle, Detroit. Check couple websites which have information about Russian-American community in U.S. Found an informative web site, which belong to Ameredia( an advertising agency specializing in multicultural ethnic market). According to its web site:

Russians are second largest ethnic group among foreign born population.

There are an estimated 5.5 million Russian-speaking people in the Unites States.

Most Russian- speakers are bilingual but generally prefer to speak their native language at home, and turn to Russian-language media for the latest news and information.

53% hold a bachelor’s degree or higher.

80.3% have completed a HS Diploma compared to 67% for the foreign born population.

Inclination towards higher education, high-paying employment and general readership.

Higher readership of in-language print media among older and first generations.

Higher usage of Internet and online media among the more acculturated and tech savvy younger generations.

Being an educated community, Russian Americans focus more on post-collegiate work participation and are involved in higher-paying employment.

67.5% are in managerial, professional, technical and sales occupations (compared to 45.6% for all foreign-born).

Median age of 32.5 years compared to 38.1 years for all foreign-born people.

The size of the community, educational level and readership characteristics make this ethnic group a good recipient of library service.

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